Rick's Cafe Main Stage

Rick’s Cafe: Negril’s No.1 Sunset and Cliff Diving Spot

About Rick’s Cafe

History and Background

Nestled on the picturesque cliffs of Negril’s West End, Rick’s Cafe stands as a testament to Jamaica’s vibrant culture and resilient spirit. Established in 1974 by Richard “Rick” Hershman, this iconic venue quickly became a beloved spot for both locals and tourists seeking a unique blend of adventure and relaxation.

Over the decades, Rick’s Cafe has weathered significant challenges, including devastating hurricanes. Hurricane Gilbert in 1988 and Hurricane Ivan in 2004 both caused extensive damage, but each time, the cafe rose from the rubble, rebuilt stronger and more beloved than ever. This resilience has only added to its legendary status, making it a symbol of endurance and the unbreakable spirit of Jamaica.


Perched on the dramatic cliffs of Negril’s West End, Rick’s Cafe offers unparalleled views of the Caribbean Sea. The location is not just about stunning vistas but also about the rich, vibrant atmosphere that the cliffs provide. The exact address is West End Road, Negril, Jamaica, making it easily accessible whether you’re staying in a nearby resort or just passing through on a day trip.

Visitors are treated to a panoramic view of the sea, where the azure waters meet the sky in a breathtaking spectacle. The unique cliffside setting not only enhances the visual appeal but also adds a sense of adventure, especially for those looking to take the plunge from one of the cafe’s famous cliff diving spots.

Stay tuned as we delve into the thrilling attractions and activities that make Rick’s Cafe a must-visit destination in our next section.

Attractions and Activities

Cliff Diving

ricks cafe

One of the major draws of Rick’s Cafe is the exhilarating experience of cliff diving. The cliffs range in height from about 10 feet

to a daunting

35 feet, offering a variety of jumping points for both beginners and seasoned divers. For the brave-hearted, taking the plunge into the clear, deep waters below is an adrenaline rush like no other. It’s not just about the jump, though; the crowd’s cheers and the sense of accomplishment when you resurface make it a truly memorable experience.

Safety is a top priority at Rick’s Cafe. While the thrill of the dive is a big attraction, it’s important to follow safety guidelines and assess your own comfort level. There are staff members and locals who can offer tips and advice to ensure you have a safe and enjoyable dive. If you’re not up for the jump yourself, watching others make the leap is almost as exciting!

Sunset Viewing

Rick’s Cafe is arguably the best spot in Jamaica to watch the sunset. Every evening, people gather on the cliffs and terraces of the cafe to witness the sun sinking into the horizon, painting the sky with hues of orange, pink, and purple. This daily spectacle is a magical experience and provides perfect photo opportunities for capturing memories of your trip. To get the best view, it’s recommended to arrive a bit early, especially during peak tourist seasons. Find a spot on the cliffs or the cafe’s terrace, order a refreshing cocktail, and enjoy the show as nature puts on its best display.

Live Music and Entertainment
Rick's Cafe Main Stage
Guests being entertained at Rick’s Cafe

The vibrant atmosphere at Rick’s Cafe is amplified by the live music and entertainment on offer. The cafe frequently features live reggae bands and local musicians, filling the air with the rhythms of Jamaica. The infectious beats and soulful melodies create an electric yet laid-back vibe that

perfectly complements the stunning surroundings.

In addition to live music, the cafe hosts various events and performances, including fire dancers and cultural shows. These performances not only entertain but also provide a glimpse into the rich cultural tapestry of Jamaica. Check the cafe’s event schedule here ahead of your visit to catch some of these special performances.

Stay tuned for our next section, where we explore the delicious dining and drink options that await you at Rick’s Cafe.

Dining and Drinks

Menu Highlights

Rick’s Cafe offers a diverse menu that caters to a variety of tastes, blending traditional Jamaican flavors with international cuisine. Here are some must-try dishes:

  • Jerk Chicken: A Jamaican staple, the jerk chicken at Rick’s Cafe is marinated with a blend of island spices and grilled to perfection, offering a smoky, spicy flavor that is quintessentially Caribbean.
  • Seafood Platter: Freshly caught seafood, including lobster, shrimp, and fish, served grilled or fried, captures the essence of Jamaica’s rich marine bounty.
  • Curry Goat: For a taste of local cuisine, try the curry goat, a tender and flavorful dish seasoned with aromatic spices and herbs.

Vegetarian options and other international dishes, such as burgers and salads, are also available to ensure that every guest finds something to enjoy.

Signature Cocktails

No visit to Rick’s Cafe is complete without sampling some of their signature cocktails. Here are a few highlights from their extensive drink menu:

  • Rum Punch: A tropical delight, this cocktail blends local rum with fruit juices and a hint of grenadine, offering a sweet and potent kick.
  • Bob Marley: Named after Jamaica’s legendary reggae artist, this colorful drink layers grenadine, orange juice, pineapple juice, and blue curacao, creating a visually stunning and refreshing beverage.
  • Pina Colada: A classic tropical cocktail, made with fresh pineapple juice, coconut cream, and local rum, perfect for sipping while watching the sunset.

Rick’s Cafe also offers a variety of beers, wines, and non-alcoholic beverages to cater to all preferences. Don’t forget to check for any special offers or happy hour deals to make the most of your visit.

The combination of delectable food and delightful drinks, along with the spectacular views and lively atmosphere, ensures that every meal at Rick’s Cafe is a memorable one.

In the next section, we’ll delve into what you can expect from your overall visitor experience at Rick’s Cafe.

Visitor Experience

Ambiance and Atmosphere

Rick’s Cafe offers a unique blend of laid-back charm and vibrant energy. The moment you step in, you’re greeted by a lively crowd, cheerful staff, and the rhythmic sounds of reggae music. The cafe’s open-air design allows guests to fully immerse themselves in the natural beauty of the cliffs and the sea. Whether you’re lounging on the terraces, exploring the cliffs, or enjoying a meal, the ambiance is designed to provide a relaxing yet exhilarating experience.

Families, couples, and solo travelers alike will find that Rick’s Cafe caters to a wide range of preferences. The atmosphere is welcoming and inclusive, making it an ideal spot for socializing, relaxing, and soaking up the Jamaican vibe.

Customer Reviews and Testimonials

Visitors from around the world rave about their experiences at Rick’s Cafe. Here are a few testimonials:

  • “Rick’s Cafe is an absolute must-visit in Negril. The cliff diving was thrilling, and the sunset was simply unforgettable. The food and drinks were top-notch, and the live music added the perfect touch to our evening.” – Sarah M., USA.
  • “The vibe at Rick’s Cafe is unmatched. We enjoyed delicious jerk chicken and rum punch while watching one of the most beautiful sunsets we’ve ever seen. Highly recommend spending an evening here!” – David L., UK.
  • “I was nervous about cliff diving, but the staff were very encouraging and made me feel safe. It’s an experience I’ll never forget. The reggae music and friendly crowd made it even better.” – Maria S., Canada.
Practical Tips

To make the most of your visit to Rick’s Cafe, consider these practical tips:

  • Best Times to Visit: For the best experience, visit during the late afternoon to secure a good spot for sunset viewing. Arriving early also helps you avoid the peak crowd.
  • What to Bring: Pack swimwear and a towel if you plan to cliff dive. Sunscreen, sunglasses, and a hat are recommended for sun protection. Don’t forget your camera or smartphone to capture the stunning views and moments.

Stay tuned for our next section, where we provide details on how to plan your visit to Rick’s Cafe, including transportation options and nearby attractions.

Sustainability and Community Engagement

Environmental Efforts

Rick’s Cafe is committed to preserving the natural beauty of Negril’s cliffs and the surrounding environment. Here are some of the eco-friendly initiatives they have undertaken:

  • Waste Management: The cafe has implemented effective waste management practices to reduce its environmental footprint. This includes recycling programs and minimizing single-use plastics.
  • Water Conservation: Measures have been put in place to conserve water, a vital resource on the island. Low-flow fixtures and responsible water use practices are part of their strategy.
  • Sustainable Sourcing: Rick’s Cafe prioritizes sourcing local and sustainable ingredients for their menu. This not only supports the local economy but also reduces the environmental impact associated with transportation.
Community Involvement

Rick’s Cafe plays an active role in supporting the local community through various initiatives:

  • Supporting Local Artists and Musicians: The cafe regularly features live performances by local reggae bands and musicians, providing them with a platform to showcase their talents. This not only enriches the visitor experience but also supports the local arts scene.
  • Charitable Activities: Rick’s Cafe is involved in several charitable efforts, including donations to local schools and organizations. They participate in community events and initiatives aimed at improving the quality of life for Negril residents.
  • Employment Opportunities: The cafe employs a significant number of locals, providing valuable job opportunities and contributing to the local economy. Training programs are also offered to help employees develop their skills and advance their careers.

By visiting Rick’s Cafe, you are not only enjoying a fantastic destination but also supporting an establishment that values and contributes to the well-being of the environment and the local community.


Rick’s Cafe in Negril, Jamaica, offers a unique blend of adventure, relaxation, and cultural immersion. From the thrill of cliff diving to the serenity of watching a breathtaking sunset, every moment spent at this iconic spot is sure to be memorable. The delicious food, refreshing drinks, vibrant music, and welcoming atmosphere make it a must-visit destination for anyone traveling to Jamaica.

To enhance your experience, consider booking a private tour with Just Because Tours. We offer exclusive tour packages that include both Rick’s Cafe and the famous Seven Mile Beach. Enjoy the convenience and comfort of a private tour, allowing you to explore these stunning locations at your own pace. Our knowledgeable guides ensure you have a memorable and insightful visit, making your Jamaican adventure truly special.

As you plan your trip, remember to consider the practical tips and nearby attractions we’ve highlighted to make the most of your visit. And by choosing Rick’s Cafe, you are supporting a business that is dedicated to sustainability and community engagement.

So, add Rick’s Cafe to your travel itinerary and get ready to experience the magic of Negril’s ultimate sunset and cliff diving spot!

Have you visited Rick’s Cafe? Share your experiences and photos in the comments below! Don’t forget to follow our blog for more travel tips and guides to the best destinations in Jamaica. For an unforgettable experience, book your private tour with Just Because Tours today!

Leave a Reply

Your email address will not be published. Required fields are marked *

error: Content is protected !!



Click the contact below to chat with us.